About Us

Connecting people with products.

Branch Point has been helping customers solve problems for over 22 years. Originally a manufacturer in cleantech doing business as Global Hydration Water business, the company evolved to become a distributor and professional marketplace seller. Our success has been built on a passion for innovation, problem-solving, and customer service. We look forward to sharing with this you.

Our Values

  • Our passion is connecting people with products.
  • Our values include providing honest, reliable, full-service product management and distribution services with a personal connection. We treat your products and brands like they are our own.
  • We are a professional online marketplace seller and distributor dedicated to adding value to supply chains and business models. We currently work in Canada, the USA, and Mexico.
  • We partner with companies that have market-ready products that want to sell them on online markets and who do not have the bandwidth (nor wish to invest in the resources and expertise required) to engage with marketplaces like Amazon, Walmart, etc. directly.

Ideally located

We’re centrally located in North America near major supply chain routes and transportation hubs. Thunder Bay, Ontario is just 65km north of the Canada/US border on the beautiful shores of Lake Superior, Ontario. Our location allows for easy cross-border trade between Canada and the US and quick/cost-effective shipping to Amazon FBA warehouses or direct fulfillment to customers. Well outside of natural disaster zones, our location allows for stable operations all year long. 

Our History

January 1, 2000

The Beginning

Co-Founders and brothers Andrew and Ian Moorey create Global Hydration Water Treatment Systems Inc., a clean tech dedicated to designing and manufacturing advanced portable water purification systems used by fire departments, aid agencies, and remote industries around the globe.

January 1, 2000
January 1, 2005

Helping Brands Enter the Canadian Market

Global Hydration expands to help new and established brands enter the Canadian market becoming the Canadian Master Distributor for Aquatabs Water Purification Tablets.

January 1, 2005
January 1, 2010

Providing Global Assistance

Global Hydration responds to the earthquake and cholera outbreak in Haiti deploying millions of water purification tablets.

January 1, 2010
January 1, 2011

Getting Online

Global Hydration enters the fledgling e-commerce market with its first Shopify store dedicated to water-related products and accessories.

January 1, 2011
January 1, 2012

Branching Out

Global Hydration continues to expand its interest in e-commerce by launching 10 water-related products on Amazon.ca

January 1, 2012
January 1, 2021

Crisis Response Through E-Commerce

Global Hydration focuses its network of global contacts and business resources to import and distribute PPE to frontline Canadian organizations.

January 1, 2021
January 1, 2022

Continuing the Evolution

Branch Point is born. Global Hydration decides to exit cleantech in order to focus its resources on product distribution and marketplaces such as Amazon and Walmart, changing its corporate name to reflect its commitment to connecting people with products.

January 1, 2022

Join Our Team

We’re growing and looking for talented people to join our team. Are you passionate about e-commerce and connecting people with products? Send us your resume and let’s connect!